Hitting the Industry Sweet Spot in the 2.5-inch Hard Drive Market, New Thin and Rugged Travelstar™ Z5K500 Drive Enables Innovative Designs for Ultra-portable CE Devices, Laptops and Netbooks, and Compact Industrial Systems;

G-Technology™ G-DRIVE Slim™ Ships with the New Travelstar Z5K500 drive, Making it the Thinnest 500GB, 2.5-inch External Hard Drive in the World

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• New 3TB Hitachi Deskstar™ Internal Hard Drive Kit Breaks the 2.2TB Capacity Limit on 32- bit Windows® XP systems – No Extra Hardware Required.
• New 3TB Hitachi XL™ USB 2.0 Drive Delivers Reliable, High Quality External Storage and Backup with an Award-Winning Design.
• New 3TB Hitachi Deskstar 7K3000 and 5K3000 hard drive families now shipping to OEMs and the Channel for System Builders and Value Added Resellers.

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Blending Innovative Content Management Software and Backup, and a Unique Design by Stuart Karten Design, the LifeStudio Mobile Plus Drive by Hitachi GST Takes Honors for Redefining External Storage

SAN JOSE, Calif., November 10, 2010 –Hitachi Global Storage Technologies (Hitachi GST) today announced that it has been named an International CES® Innovations 2011 Design and Engineering Awards Honoree for its 500GB LifeStudio™ Mobile Plus external hard drive, designed by Stuart Karten Design (SKD). Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 35 product categories.

The LifeStudio Mobile Plus is a storage solution that seamlessly pulls in, organizes and protects consumers’ priceless stored digital content – photos, videos, music and documents – and unifies them with online digital content from social networks such as Facebook® and photo sites such as Flickr® and Picasa® Web Albums¹.  These important digital memories are laid out on a stunning 3D visual wall, instead of in random and hard-to-find files and folders, creating a comprehensive and organized catalog of the user’s digital life.  Redefining backup, consumers receive the benefits of both local and cloud backup within one single application, making it easy to view, download and share protected cloud content from any web browser, anywhere.

“Consumers are constantly bombarded with content from multiple sources and devices, making it nearly impossible to organize, find and share important memories, and that’s where our LifeStudio family of external drives can help,” said Mike Williams, vice president and general manager, Hitachi GST Branded Business.  “The recognition of our LifeStudio drive for this CES Innovations award substantiates our commitment to providing our users with a lifestyle product that makes the organization, protection and retrieval process of their digital memories a more integrated, convenient and intimate experience. We’re very excited to be honored with this award.”

“With the LifeStudio family, we were challenged to push design boundaries in the hard drive category,” said Stuart Karten, principal of SKD, the design and innovation consultancy that collaborated with Hitachi GST on the design of the LifeStudio family. “Never before has an external hard drive been married with a connected USB Flash key. This was inspired by the fluid and dynamic new ways in which people interact with digital content. Our design visually emphasizes the LifeStudio drive’s enhanced functionality, making information as mobile as the new generation of constantly connected customers.”

The prestigious Innovations Design and Engineering Awards have been recognizing achievements in product design and engineering since 1976. It is sponsored by the Consumer Electronics Association (CEA)^®, the producer of the International CES, the world’s largest consumer technology tradeshow.

The Innovations entries are judged based on the following criteria:

• Engineering qualities, based on technical specs and materials used
• Aesthetic and design qualities
• The product’s intended use/function and user value
• Unique/novel features that consumers would find attractive
• How the design and innovation of the product compares to other products in the marketplace

For more information, or to stay connected with Hitachi LifeStudio activities, please visit:

Website: www.lifestudio.com

Facebook: www.facebook.com/LifeStudioStorage

Twitter:  www.twitter.com/_LifeStudio_

YouTube: www.youtube.com/LifeStudioStorage

About Hitachi Global Storage Technologies

Hitachi Global Storage Technologies (Hitachi GST) develops advanced hard disk drives, enterprise-class solid state drives, innovative external storage solutions and services used to store, preserve and manage the world’s most valued data. Founded by the pioneers of hard drives, Hitachi GST provides high-value storage for a broad range of market segments, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Personal Storage. Hitachi GST was established in 2003 and maintains its U.S. headquarters in San Jose, California. For more information, please visit the company’s website at http://www.hitachigst.com.

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2009 (ended March 31, 2010) consolidated revenues totaled 8,968 billion yen ($96.4 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

About Stuart Karten Design:

For 26 years, SKD has been a strategic partner to companies seeking to differentiate their products through creativity and design. SKD’s user-centered design approach aims to develop products that excite their target customers and reflect empathy for user needs. Connecting creativity with commerce, SKD designs products that serve as brand ambassadors for clients, leading to greater market share and increased profit.

¹ Must have an active account on Facebook, Flickr or Picasa Web. Sign-in is required.

One GB is equal to one billion bytes and one TB equals 1,000 GB (one trillion bytes). Actual capacity will vary depending on operating environment and formatting.

Hitachi external hard drives and Hitachi Backup serve as an element of an overall backup strategy. It is recommended that users keep two or more copies of their most important files backed up or stored on separate devices.

LifeStudio and Hitachi Backup are trademarks of Hitachi GST. Hitachi trademarks are authorized for use in countries and jurisdictions in which Hitachi has the right to market the brands. Hitachi is not liable for third parties’ unauthorized use of Hitachi trademarks. All other trademarks are properties of their respective owners.

SAN JOSE, Calif, November 2, 2010 – Portable storage has never looked so good with the new G-Technology G-DRIVE™ slim from Hitachi GST. Just in time for the holidays, and making a perfect external storage companion to the Apple® Macbook®, MacBook™ Pro or Macbook Air™, the new G-DRIVE slim external hard drive gives users 320GB of storage and ubiquitous USB 2.0 connectivity in an amazingly slim form factor. The new drive is designed from the inside out to emulate G-Technology’s known quality and style for the Apple Mac market, providing simple, reliable and affordable external storage for college students, business professionals and consumers on the go.

The new G-DRIVE slim leverages Hitachi GST’s rugged, 7mm Travelstar™ Z5K320 drive, making it the thinnest, 2.5-inch external hard drive in the world. With its diminutive footprint – just a mere 128.6 mm (L) x 82 mm (W) by 9.9 mm (H), – sleek design and recyclable aluminum enclosure, users now have a stylish drive to help them move, work and play with their digital content.  Lightweight and compact, weighing in at approximately 144g (5 oz), users can easily carry up to 80 hours of high-definition video, 320 hours of standard video, 114 movies, 80,000 songs or 160 games¹ wherever they go.

Rugged on the inside, the Hitachi Travelstar Z5K320 drive gives the G-DRIVE slim superior operating shock protection and quiet acoustics for use in the home, in the office or on the road. On the outside, the G-DRIVE slim’s solid aluminum enclosure acts as a heat sink, keeping the internal drive cool and data protected. Because of           G-Technology’s ongoing commitment to quality, the G-DRIVE slim can be easily stowed and transported in a purse, backpack or briefcase.

Formatted for Macs with simple plug n’ play connectivity, the G-DRIVE slim is Time Machine® ready for added backup protection. It is USB-powered, so there is no need to carry around an extra power cord.

"Our new G-DRIVE slim is yet another way that we’re making high quality storage more accessible and affordable for consumers,” said Mike Williams, vice president and general manager, Hitachi GST Branded Business. “There’s been mounting interest from our global network of retailers and distributors to provide a G-Tech-quality, entry-level portable offering and the G-DRIVE slim is that drive. It gives users a simple external storage solution with the same quality and attention to detail that we put into our entire line of premium external storage solutions.”

The new G-Technology G-DRIVE slim comes with a three-year limited warranty and is currently available online and at Apple Retail Stores. The manufacturer’s suggested retail price for the 320GB drive is $99.99.

For more information, or to find other G-Technology external drives with higher capacities, faster interfaces or screaming throughput for HD video editing, please visit www.g-technology.com.

Stay connected with G-Technology:

G-Technology drives are engineered specifically to meet the needs of the content creation and Apple Mac communities, including heavy users of multimedia content, Final Cut Pro® digital audio/video specialists and other pre/post production professionals. From rugged portable drives to ultra-fast rack-mount arrays, G-Technology’s USB, FireWire, eSATA, SAS and Fibre Channel storage solutions support virtually all levels of AV production and can be found in post-production facilities worldwide.

Facebook: G-Technology

Twitter: @GTechbyHitachi

YouTube: GTechStorage

Flickr:  G-Technology

About Hitachi Global Storage Technologies

Hitachi Global Storage Technologies (Hitachi GST) develops advanced hard disk drives, enterprise-class solid state drives, and innovative external storage solutions and services used to store, preserve and manage the world’s most valued data. Founded by the pioneers of hard drives, Hitachi GST provides high-value storage for a broad range of market segments, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Personal Storage. Hitachi GST was established in 2003 and maintains its U.S. headquarters in San Jose, California. For more information, please visit the company’s website at http://www.hitachigst.com.

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2009 (ended March 31, 2010) consolidated revenues totaled 8,968 billion yen ($96.4 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company’s website at http://www.hitachi.com.

For more information contact:

¹ Actual storage may vary depending on the compression rate applied. Capacities may not be combined.

²One GB is equal to one billion bytes and one TB equals 1,000 GB (one trillion bytes). Actual capacity will vary depending on operating environment and formatting.

G-Technology and Travelstar are trademarks of Hitachi GST. Hitachi trademarks are authorized for use in countries and jurisdictions in which Hitachi has the right to market the brands. Hitachi is not liable for third parties’ unauthorized use of Hitachi trademarks.

All other trademarks are properties of their respective owners.

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Best Performance, Power Efficiency and High Capacity of the new Ultrastar C10K600 Family Enables Enterprise Customers to Design Solutions that Maximize Data Center Efficiency and Accelerate ROI

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Full Portfolio of 5,400 RPM and 7,200 RPM 2.5-Inch Travelstar Hard Drives Deliver the Perfect Balance of Capacity, Ruggedness and Low-Power to Meet the Needs of Mobile Computing Devices

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Extending its Quality Brand in the A/V Market it Pioneered, G-Tech by Hitachi is Shipping its G-SPEED RAID Storage Solutions with Enterprise-Class Hard Drives, Delivering More Value at the Same Affordable Price

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Partnership forms part of continued focus on distribution growth in EMEA Region

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Meet the Hard Drive Evolved: Going Beyond Simple Design Changes, Storage and Backup,
Hitachi LifeStudio Drives are the First and Only All-in-One External Drives that
Make it Easier to Organize, Protect and Relive Life’s Greatest Moments

Industry Firsts / Product Highlights

• Automatic Organization and Easy Sharing: First drive in the industry that automatically pulls together and organizes your photos, videos, music and documents from your computer, any connected USB device or your social media outlets; making them easier to access, view and share. Easily upload, view and interact with photos on Facebook™, Flickr™ and Picasa Web Albums™ without leaving the app.
• Stunning 3D Navigation: The only external drive that effortlessly displays all your favorite memories on a 3D wall so you no longer need to dig through folders and files to find them.
• Backup Redefined: Hitachi LifeStudio drives take data protection to the next level, offering both local and online cloud backup in one integrated solution, within one interface – no more downloading and installing two separate programs. All online content is stored in its natural format, so files are available from any Internet browser anywhere in the world, and even from an iPhone® and iPad®.
• Access to Favorite Premium Content: For the first time within an external drive, users can search, filter, watch or subscribe to millions of titles from online content providers. Catch the latest news, TV shows and music videos, or even play online games all from within the LifeStudio app.
• Grab n’ Go Flexibility: Pushing design boundaries beyond a hard drive in a box, LifeStudio Plus external drives are the first in the industry that feature an integrated USB key for ultimate flexibility.  The USB key easily syncs content for grab n’ go convenience. 

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G-Technology^TM Continues its Support of Aspiring and Professional Content Creators and Launches Online Competition, Giving Creative Entrants a Chance to Win €5,000 Toward their Next Project

Highlights

• The competition: G-Technology celebrates creativity with free online entry available now through G-Technology’s website. Individuals across the music, photography and film sectors will have the chance for their hard work and creative passion to be recognised and rewarded
• Prizes: Winners and runners-up will be awarded innovative G-Technology drives and the overall winner will receive €5,000 – all to further drive their creativity!
• The jury panel: Entrants’ work will be part-judged by G-Technology’s ambassadors including: Grammy® award-winning music producer, Kipper; renowned photographer, Tim Flach and Ivor Novello; winner  and  Killzone composer, Joris de Man; as well as editors from Digital Arts and MacWorld through the G-Tech awards exclusive media partners - IDG.
• Hints and tips Jury members will contribute their expert advice and feedback throughout the entry and judging stages, with exclusive video and blog content on G-Technology’s Facebook, Twitter, YouTube and Flickr channels.
• The Gallery: The best entrants will be showcased at a week-long exhibition in London’s famous Brick Lane Gallery in November 2010.

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Hitachi Enables a New Era of Ultra-Portable Computers, CE Devices and Industrial Systems, Powered by Travelstar™ and CinemaStar™ Z-Series Drives, the Industry’s Broadest Family of 7mm Drives 

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New G-SPEED eS Pro with Serial Attached SCSI (SAS) Connectivity Provides a Fast, Affordable RAID Storage Solution for Post Production Applications

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Company Introduces Two New Fast and Affordable G-SPEED Storage Solutions, and Hosts Live Entertainment and Giveaways – All to Celebrate and Unleash Creativity for Aspiring and Professional Content Creators

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Advanced Audio Visual Storage Manager (AVSM) Makes Hard Drives Work Smarter by Reducing Hard Drive Duty Cycle, Power, Temperature and Acoustics, While Increasing Reliability

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As a 2010 SXSW Festival Platinum Sponsor, G-Tech Helps hitRECord Broaden its Collaborative Community, Enabling Creation of New Engaging Media and Art Using G-Tech External Drives

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ECU Platinum Sponsorship Activity Highlights G-Technology’s Ongoing Support of Content Creators and Showcases Collaborations with Shortlisted Filmmakers

• Supporting::The official launch of G-Technology’s Driven Creativity Bursary Competition, designed to celebrate and champion the work of both professional and non-professional content creators, who go to great lengths to push the boundaries of their art.
• Collaborating:Access video content from professional filmmakers, sharing their creative and production tips, including advice from G-Technology ambassador and ÉCU President, Scott Hillier.
• Sharing:The roving G-Technology video crew will be on location throughout the weekend capturing and broadcasting exclusive behind-the-scenes content via G-Technology.eu/ecu-film-festival, Twitter and Facebook. Also check out Ben Blaine of shootingpeople.org - the world’s largest network dedicated to the support and promotion of independent filmmakers - who will be sharing all the news as it happens.
• Creating:Discover how to use G-Technology storage solutions with other leading capture and post-production global brands to reduce the cost of film production. Workshops will feature ÉCU shortlisted filmmaker, Preston Clay Reed, demonstrating how he saves time and money with his RED and G-Technology set-up for his production, Travelling Salesman.
• Recognising: ÉCU’s program includes the screening of films competing in

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